China to curtail trademark trolls



Apple had to pay Chinese company Proview $60 million for the use of the iPad name.



(Credit:
Apple)



China said it would change its laws to crack down on "malicious" trademark registrations, which have allowed local companies to misuse well-known names and brands.


The changes come after international companies and well-known individuals have complained to China, according to Reuters, citing state media today.



Perhaps most famously is the case where Chinese company sued Apple for the use of the name "iPad," a case in which Apple ultimately settled for $60 million.


Other instances include Michael Jordan, who sued a Chinese sportswear company for using his name, and French luxury brand Hermes International, which has also lodged trademark complaints.


The proposed amendment would give more power to trademark holders, allowing them to ban the unauthorized use of their logos and names, or ones that are similar. Reuters said the country legislature will discuss the amendment this week.


The proposed changes to the law represent China's attempt to legitimize itself on the world's stage, as well as make itself more welcoming to international businesses. The country has long been dogged by complaints that it is a hotbed or piracy and trademark infringement.


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